POWER AWARE CORD

POWER AWARE CORD by STATIC!:

"Sometimes it just helps to visualize things. The Power Aware Cord by Static! does just that, representing personal energy consumption through glowing pulses, color, and intensity of light. While most powercords are utilitarian (and in general, rather ugly), Static!’s aesthetic solution brings the issue of energy consumption literally, to light, urging users to be aware of and reflect upon the energy efficiency of electrical devices in their home. Just how does it work? Electroluminescent wires embedded in the cord produce varying patterns of glowing and pulsating colors to indicate the level of energy being used at a given time."

via Neatorama